WILIER FILANTE SLR

CLIENT
Wilier

SERVICES
Photography
Creative Direction
Full-Scale Production
Pre-Post Production

DATE
June 2025

DESCRIPTION

For this project, the Filante SLR was approached as a pure study in performance. The goal was singular: no décor, no lifestyle, just the machine in its most essential form. Shot on remote Nordic islands off the Estonian coast, the environment acted like a natural exhibition space: open, minimal, and untouched. The bike cuts through this stillness with sharp geometry and weightless aggression.

The visual direction isolates what matters speed, efficiency, and precision. The Filante SLR is treated as the sole protagonist, every frame constructed to highlight form and aerodynamics. Clean angles, crisp light, controlled motion. No trends, no noise. The focus stays on the rider–machine relationship and the engineering language behind it.

Early summer weather challenged the production - rain, shifting skies, unpredictable light. Those constraints introduced a real-world tension that shaped the final images. Shooting fast and adapting to fleeting windows of clarity brought an energy that sits inside every frame.

The result is a set of bold, minimal, high-impact visuals designed as a flexible toolkit for Wilier. Whether used in product launches, print, or digital communication, the assets speak directly to riders who value function over narrative and performance over ornament.