his series was created for CityBee Latvia as part of their launch and seasonal visual direction, capturing the charm of autumn through a warm, cinematic lens. The goal was to position the brand’s fleet as an easy, spontaneous way to move through the city and beyond—highlighting the freedom to escape the usual routes and enjoy simple moments outdoors.

The shoot was built around the atmosphere of early autumn, where colours shift into deep oranges and browns, perfectly aligning with the brand’s visual identity. By placing the signature orange Fiat 500 into natural, forested environments, the imagery blends seamless brand recognition with an emotional, seasonal mood. The car becomes a character in the landscape, not just a vehicle but a companion for small adventures.

A key focus was creating scenes that feel lived-in and genuine. Shots framed through branches give the sense of discovery, as if the viewer is stepping into the moment. Interior reflections add intimacy, showing the world from the driver’s perspective. Wide compositions on forest roads portray the car as a bold, playful accent in an otherwise muted environment, giving the images a cinematic balance between movement and stillness.

The final visuals carry the feeling of a crisp autumn day—quiet roads, falling leaves, soft natural light—and translate CityBee’s mobility concept into an aesthetic story about accessibility, spontaneity, and seasonal exploration.