This project focused on presenting the Garmin Venu series as a watch built for a life that moves between nature and the city. The images were developed to show how the design fits both environments without forcing the contrast—the watch becomes part of the routine, whether it’s a coastal run in harsh wind or a calm morning in a hotel room overlooking the city. The goal was to highlight functionality through real moments, not staged demonstrations, allowing the product to speak through use.

Working in the darkest part of the year added its own challenges: minimal daylight, no snow, and a muted landscape that can easily flatten a scene. Instead of avoiding it, we leaned into the atmosphere. The soft winter tones became a visual backbone, giving the collection a quiet, cinematic feel. Outdoor scenes were built around authentic movement—running on wet sand, cycling through an empty underground garage, transitioning between environments. Indoor moments balanced this with a more intimate perspective, focusing on details like morning routines, recovery, and the way the watch integrates into everyday life.

The final visuals present the Garmin Venu as a versatile tool for people who navigate between performance and daily demands. It’s not framed as a gadget; it’s framed as part of a lifestyle, capable of supporting training in nature and structured activity in the city. The collection stays honest to the device and to the rhythm of the environments it was shot in, creating a cohesive narrative around utility, movement, and modern design.