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Mash Motors

 

MASH MOTORS X-RIDE

 

CLIENT
Dude Bikes

SERVICES
Photography
Creative Direction
Full-Scale Production
Pre-Post Production

DATE
November 2020

This series was built around the character of a modern scrambler—raw, compact, and created for real roads rather than spotless studio floors. The aim was to show the bike in motion under genuine autumn conditions, where wet asphalt, heavy air, and falling leaves become part of the visual identity. The motorcycle’s proportions and stance were highlighted through low angles, rolling shots, and controlled proximity, keeping the machine sharp while the environment moves around it.

The road’s texture, the muted forest tones, and the unpredictable wind gave the bike a fitting backdrop: nothing polished, nothing staged beyond what was necessary for safety. Every frame leans into the feeling of a lightweight machine built for quick reactions and direct handling. It wasn’t about heroizing the rider but about letting the motorcycle’s design and capability speak through pace and environment.

The resulting visuals show the Mash as it should be seen—compact, agile, and completely at home on empty backroads. A straightforward, performance-driven set designed to give the brand clean, high-impact imagery rooted in real-world use.

DESCRIPTION

CREDITS

Creative Direction
Sandis Helvigs

Stuntman
Aivars Alberts Prokopovičs

Location
Latvia