KIA MOTORS - SPORTAGE

CLIENT
KIA Motors

SERVICES
Photography
Creative Direction
Full-Scale Production
Pre-Post Production

DATE
December 2019

DESCRIPTION

This campaign was built around the idea of escaping the usual festive rush and capturing a quieter, more intimate side of the holiday season. Instead of bright city lights and crowded streets, the focus shifted to the calm and cinematic atmosphere of deep winter forests, where the Kia Sportage becomes both a companion and a vessel for creating meaningful moments.

The shoot unfolded in remote woodland trails wrapped in fog, allowing the car’s red tones to stand out against cold, desaturated surroundings. The contrast created a warm heartbeat in an otherwise muted landscape. From hauling a freshly cut Christmas tree to quiet moments shared at the open trunk, the visuals centered on simplicity, rituals that don’t need an audience, only presence.

The story followed a couple taking time away from the noise, brewing coffee in the back of the Sportage while soft holiday lights wrapped around the tree beside them. These small gestures shaped the emotional core of the campaign. The fog-heavy environment added depth and mystery, turning the forest into a natural stage where light, smoke, and color blended into a cinematic winter scene.