LAND ROVER DEFENDER
SERVICES
Photography
Creative Direction
Full-Scale Production
Pre-Post Production
CLIENT
LAND ROVER
DATE
November 2022
This project frames the Defender through a modern, design-driven lens, a study in presence, capability, and understated luxury. The visual language is built around controlled minimalism: clean compositions, muted tones, and a calm, cinematic atmosphere. Rather than portraying the vehicle through action or spectacle, the series focuses on shape, material, and identity, presenting the Defender as an object of contemporary craftsmanship.
The narrative moves between two worlds, structured urban architecture and quiet northern wilderness, without shifting into clichés of adventure. Each environment becomes a backdrop for clarity, allowing the car’s form and engineering to lead the frame. Soft rain, low autumn light, and measured pacing give the imagery a grounded, tactile quality that aligns with modern premium aesthetics.
The result is a cohesive visual statement that positions the Defender as both a design icon and a functional tool. A refined, style-driven take on a historically rugged vehicle, created to resonate with an audience that values authenticity, restraint, and purposeful elegance.
DESCRIPTION
CREDITS
Creative Direction
Sandis Helvigs
Talent
Vilhelms Karlsons
Location
Riga, Latvia