OAKLEY
SERVICES
Photography
Creative Direction
Full-Scale Production
Pre-Post Production
CLIENT
Oakley
DATE
January 2026
This body of work looks at Oakley eyewear within a northern winter landscape. The environment is cold, open, and reduced to essential elements. Ice, snow, frozen water, and soft light shape the visual rhythm of the series.
The glasses are present as functional objects. They are not staged as performance gear or symbols of action. Instead, they exist quietly within the landscape, defined by material, reflection, and clarity.
The project includes three pairs of Oakley eyewear, photographed with an emphasis on surface, proportion, and optical precision. Close details of ice and frozen textures mirror the sharpness of the lenses and the logic of their construction.
The work is intentionally restrained. There is no spectacle and no narrative of conquest. The focus remains on presence, on how a contemporary object sits within a natural environment shaped by time and extreme conditions.
DESCRIPTION
CREDITS
Creative Direction
Sandis Helvigs
Production
SH Studio
Talent
Martin Kask
Location
Latvia, Estonia.